Homepage CTA directions
A subtle path to the PLC cohort.
Four ways to capture demand for guided PLC troubleshooting without weakening the membership or Business journeys already doing their jobs.
- ✓Membership CTA stays primary
- ✓RealPars for Business stays visible
- ✓Navigation and broad promise stay intact
New live PLC troubleshooting cohort
Learn to troubleshoot PLCs yourself →
New live PLC cohort
Learn to troubleshoot PLCs yourself →
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Baseline
The current homepage
The membership remains the dominant path, Business stays secondary, and no cohort demand is captured above the fold.
Selected direction
Use the header strip to make the cohort discoverable.
The strip earns broad reach without replacing the membership or Business buttons. Visitors who prefer the course library can continue into a second, contextual cohort placement on the Courses page.
01
A · Header stripBroad homepage discovery
02
Courses · Featured moduleHigh-intent contextual placement
03
Measure both routesSeparate source attribution